Knowing our customers
12 months out of the year, nearly every weekend we are out meeting our customers. They run the gamut from children spending their allowance, to professionals to elderly retired people. In the process we have gotten some touching and funny stories. There are some things our customers have in common. They really love their cats. That goes without saying. They also appreciate quality and value. Kitty Hooch very much exemplifies a lifestyle choice of sharing your home with one or more cats that you care very much about as one of the family. Since we view our cats as part of our family we want the best for them and we have certain standards. Kitty Hooch makes it easy for people to get the most of that lifestyle because everything we sell is tested to meet our standards. If it doesn't provide the quality, duability and fun while being attractive and looking right in your home we won't sell it... and we make everything we sell.
The value proposition
Our products are not cheap imports from China, not that China doesn't produce good products too. Recently we watched a public TV broadcase on Walmart and their move to Chinese merchandise. Cat toys used to cost $4, then $3 and now many are $2 or less. But what does that get you? I recently visited Petco to do some product research. I was stunned! I can't believe many of the products actually sell. I was overcome with an urge to run out of the store and shut it out of my mind. I had not recently looked at such a stark illustration of what happens when the desire to hit a price point removes quality to where there is no longer value. The idea that this would be my only option was depressing.
What I asked myself with every product is how much it would cost me to make a years worth of purchases, the satisfaction I could expect for my cats, the safety or perhaps health risks involved for my cats and if our product cost the same by what margin would I prefer it. One last thing... Would I even want that product in my house? Invariably several things seem obvious to me. First of all if they cost the same I can't see anybody not picking ours hands down. However even if theirs are priced lower I know the durability and pet attraction factors mean that our products would cost much less per year and be more loved. In fact comparison is pointless because even if I didn't own Kitty Hooch and even if my house isn't opulent I'd still be embarassed to have these toys. I could bear a guest seeing a dirty house, but not that I bought junk.
Major chain stores today are going after higher margins at lower price points. They're making a fortune, but what are we getting? Where is the value? I believe that one by one we are winning customers showing them a reasonably priced hand crafted product of exceptional value. Cats can tell the difference too, and since we love our cats the value proposition is a no brainer.
Caring for your home
There's more to it though. When we let cats into our home we compromise. Our belongings get scratched, we deal with their moods, they eat our house plants and they leave hair and dirt on our things. Interestingly Kitty Hooch has answers for all these issues. Our toys improve their mood and their calm. Our scratching furniture is well loved. Our catnip beds get them laying on something mahine washable instead of expensive to clean items and our catgrass kits give them the greens they need. In fact we have taken a lot of effort learning how to get the most out of sharing our home with our cats and we are happy to share that with you.
Cats are beautiful, noble, playfull and affectionate. Unlike dogs their affections must be earned. While dogs are noble beasts and great companions cats demand a little more from us and in doing so step closer to equality. They all have very different personalities. In all of this they make very interesting and engaging members of our household. They deserve the best. We are here to provide you with products and information to help make your life with your cats the richest it can be.